An abridged history of Futura: one of the 20th century’s most recognisable typefaces

Category : design, video
Date : February 25, 2017

Vox brings us a short video that goes through the history and cultural legacy of one of the most important typefaces of the 20th century, Futura. Designed by German typographer Paul Renner in 1927, the font has since been used all over the word from applications in transport, government, publishing, TV & film, and even went to the moon on the Apollo 11 capsule.

Futura letterpress nick sherman

It’s become iconic in its use in branding as well, with many world famous companies like Nike, Absolut Vodka, Supreme, Red Bull, Volkswagen, and Dominos either making it their main typeface or a supporting one.

futura usage isdsgn